Bournemouth Road Veterinary Centre:
Marketing Materials design project.

Project Requirements:

• New logo/brand identity (Click here to see part 1 of this project)
• Welcome pack folder & inserts
• Appointment cards
• Healthy Pet Club folder & inserts
• Stationery
• Vouchers
• Vaccination records
• Healthcheck records
• Kids activity sheet

Project Brief:
This is part 2 of this project, click to view the brand identity stage of this project and see how we arrived at this logo design and the scheme used across this range of marketing items.

Marketing Items:
Welcome pack folder: A5, CMYK printed throughout, matt laminated throughout. Printed on 350gsm silk artboard.
Welcome pack insert: A5, CMYK, die-cut stepped pages x 5, printed on 170gsm silk.

HPC Customer folder: A5, CMYK printed PVC hard back ringbinder.
HPC Multi page insert pack + dividers: A5, CMYK, 170gsm drilled pages and diecut dividers printed on 350gsm silk and laminated for durability.

Stationery: A4 Letterhead, DL compliment slip, CMYK, printed on 115gsm Fedrigoni Splendorgel FSC certified.

Appointment cards: 85x55mm, CMYK front and black reverse, 280gsm single-sided board – uncoated on the reverse to make it easier for writing on.

Vouchers: DL, CMYK single sided. Printed on 150gsm silk.

This project proves that if you have a strong identity in place, it is possible to successfully create a theme that can run through an entire set of marketing material ensuring brand reinforecment and consistancy.

If you would like to talk with a designer to discuss how Proactive can help you to achieve the best from your marketing materials design and printing, please call us on 0800 412 5333 or...