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International Finance Leads

Project Requirements:

  • Logo / identity
  • Stationery - Letterhead, comp slip and business cards

Project Brief:
To create an identity, and stationery for a company providing financial sales leads to SME's and main stream businesses.

Logo / Identity:
The client gave Proactive a free reign to generate ideas with a loose brief based around the abreviated company name 'IFL' and with some visual connection to swiss heritage where the company has it's head office based.

We worked with the Swiss cross and the colour red as a starting point, but we also had ideas of 'connections' and spokes in a wheel to symbolise the distribution of data/information and make a stonger visual connection to the services they provided.

The client prefered the radiating designs we supplied and we agreed that the Swiss connection was not necessary, we quickly developed some colour schemes from which the client was able to choose his preferred logo design.

Stationery - Letterhead, comp slip and business cards:
Corporate and striking was the intention and we achieved this with a subtle watermark letterhead and comp slip and a double sided spot UV (yellow areas on card) business card design.

If you would like to talk with a designer to discuss how Proactive can help you to achieve the best from your promotional print please call us on 0800 412 5333
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