International Finance Leads

Project Requirements:

• Logo / identity
• Stationery - Letterhead, comp slip and business cards

Project Brief:
To create an identity, and stationery for a company providing financial sales leads to SME's and main stream businesses.

Logo / Identity:
The client gave Proactive a free reign to generate ideas with a loose brief based around the abreviated company name 'IFL' and with some visual connection to swiss heritage where the company has it's head office based.

We worked with the Swiss cross and the colour red as a starting point, but we also had ideas of 'connections' and spokes in a wheel to symbolise the distribution of data/information and make a stonger visual connection to the services they provided.

Stationery - Letterhead, comp slip and business cards:
Corporate and striking was the intention and we achieved this with a subtle watermark letterhead and comp slip and a double sided spot UV (yellow areas on card) business card design.