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ZaraVape.com - Logo and marketing design and printing.

 

Project Requirements:

  • Create new identity for new start-up client
  • Design and supply company business cards
  • Design and supply a loyalty card and custom rubber stamp
  • Design and print a VIP Card
  • Design a 'Coming Soon' promotional card
  • FAQ's booklet
  • Indoor and outdoor promotional banner stands

Project Brief:
The client required a new logo and marketing items to promote their electronic cigarette and accessories business at their new retail location in Poole, Dorset.

Logo design:
The client had a very good idea about what they wanted to portray with the brand and after some initial sketch ideas it was agreed to take a simpler approach. The client had in their mind to use a character/cartoon figure or a very iconic eye that would illustrate a female (Zara). We honed this down visually and presented the following logos to get the ball rolling:

ZaraVape.com Logo developement - initial concepts

Having agreed with the client that the eye icon was not suitable and may actually alienate a portion of their potential customer base, we removed this element and concentrated on a design that would involve smoke trails or the actual vapor electronic cigarettes.

ZaraVape.com Logo developement - stage 2 graphic design
The final logo was agreed and a colour scheme was devised.
Zaravape

Business card design:
2pp (85 x 55mm)
400gsm Silk artboard | matt laminated throughout
Full process colour both sides

Business cards

Loyalty card design and rubber stamp:
85 x 55mm
330gsm art board | Gloss laminated front | uncoated reverse
Full process colour both sides

Loyalty card design and print

Invite postcards:
A6 - 2pp (148 x 105)
280gsm gloss artboard
Full process colour both sides

A6 Postcards
Instruction / FAQ booklet:
A5 - 12pp (148 x 210mm)
100gsm Recycled
Full process colour throughout
Casestudy: Zaravape FAQ booklet
If you would like to talk with a designer to discuss how Proactive can help you to achieve the best from your identity design and printing, please call us on 0800 412 5333
 
 
     
   
   
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