Project Requirements:
- Logo / identity
- 48pp Business plan
- Investment brochure
- Stationery - Letterhead, comp slip and business cards
Project Brief:
To create an identity, business plan, promotional investment brochure and stationery for a new investment venture based in Shanghai, China. The product being promoted was a historically themed, educational mini golf course, that tracked 5000 years of Chinese history.
Logo / Identity:
The client required a strong identity that could be used for the initial investment stage and then would naturally form the identity of the minigolf businesses as they were rolled out in China.
The identity and theme of the entire poject required that we looked towards the ancient historical aspects of the Chinese culture, so typical iconology was required. The brand is aimed at the developing middle class family and young up-and-coming demographic, but needed to reflect the Dynastic roots and show some reference to the minigolf game (although the initial the brief stipulated no golf paraphernalia).
We created a range of concepts in stage 1 of the identity stage, brainstorming some initial ideas to get a feel for the clients preferences for shapes, styles and colours - we experimented with some varying type faces for the abreviated 'Dynasty Golf' And it was agreed we should explore some concepts using the golf ball as this is the focus of the product. |
